Promote your business to the world’s fastest-growing luxury market!
What is TOUT
There are many luxury lifestyle magazines but TOUT is unique in that it caters specifically to Russian people with an international outlook. The magazine, supported by the online version, communicates directly with an audience that is mobile, wealthy, buoyant and dynamic.
TOUT offers its readers exposure to a world of enjoyment and possibilities, whilst offering its advertisers exposure to one of the largest and most vibrant markets within the luxury segment. Through its distribution, online presence, business fairs and indeed attendance at and organisation of high society events, TOUT is uniquely placed to offer direct communication of your brand or service to a market you cannot miss out on.
Who reads TOUT
TOUT has been created specifically to appeal to Russia’s social elite, for whom the best that money can buy is sine qua non, rather than mere aspiration. Therefore it is no surprise that most of the readers tend to have access to a high income and fall into an age group that stretches from mid-20s to middle age.
TOUT readers also travel widely and prefer to purchase items that reflect an international focus; top quality, high profile brands are favoured. Companies seen to advertise in TOUT will be guaranteed a readership with a disposable income unrivalled in Europe today.
Where is TOUT distributed
Ultimately a publication of this kind is only as good as its distribution, and in this respect the pattern reflects a dual focus, with primary distribution in Russia supported by focused distribution in those centres with sizeable communities of affluent Russian expatriates. The latter include Marbella, London, Paris, Monaco, the Côte d’Azur and Switzerland.
Distribution is furthermore highly focused, concentrating exclusively on luxury hotels, renowned restaurants, golf and country clubs, first class lounges and business lounges at airports and on high-speed trains, at selective business and conference centres, spa resorts, government buildings, yacht clubs and at sporting venues such as VIP lounges at prominent stadia, motor racing and horse racing hospitality, racket clubs, polo and at appropriate events and millionaires’ fairs.
Initial quantities stand at 35,000 copies, with planned increases as the geographical reach of the magazine expands and the possibility of kiosk distribution arises. TOUT is supported by a website with an online magazine that supports the publication, both in content and in terms of exposure.
