Ever since it became a center of precision engineering, Switzerland has been synonymous with the highest standards of watch making. It is hardly surprising that the fastidious Swiss should have raised this sector to such high levels of precision and artistry, for as the ultimate perfectionists they have married design and technology to create a delicate art form.
What defines the overused word, iconic? In today’s devalued currency, where everything from a cheeseburger to an overpriced gown can be described as “awesome” and the full panoply of popular culture is “cool” it’s easy to be cynical. In the 1950s Audrey Hepburn and Cary Grant were style icons; these days that epithet is awarded to Paris Hilton and David Beckham.
